Become a Sponsor

Why Become a Sponsor?

Sponsorship provides a means of broadening your competitive edge by improving your company's image, status and integrity through supporting events your target market finds attractive.

Sponsorship is an effective method of boosting visibility in your community and enhancing public relations, relatively inexpensively; a popular way to gain a positive image in your community.

Event Sponsorship Benefits

Events allow for heightened visibility due to positive publicity through the media; especially those that attract large numbers of attendees such as The Sound of Music Festival, can be your company’s most effective marketing tool. All corporate sponsors seek the widest exposure possible in both print and electronic media. This publicity increases the visibility of the company's products and services. The various kinds of media that cover events often include the names and logos of sponsors. This kind of mass media coverage is often too expensive for a company to do on its own. However; through sponsorship, companies can get their logo or product out to the public at a much more cost efficient means.

Sponsorship of events in particular can be especially effective as a marketing tool; a means of accessing a wide range of audiences such as decision makers in business, government entities, and of course clients.

Events allow Business Owners or Executives to relate directly with their customers; while giving them the opportunity to try out the products the company represents.

Benefits gained by sponsorship include; separating the sponsoring company from competitors, developing closer and better relationships with customers (both existing and potential new clients), showcasing services and products. Experts in the field of marketing have reported that when sponsorships are strategic and well conceived, they can enhance both short-term and long-term sales.

For sponsorship opportunities contact sponsorship@soundofmusic.ca.