Tourism Event of the YearDownload PDF
November 24th, 2016
Sound of Music Festival is honoured to receive the 2016 Ontario Tourism Award of Excellence for Tourism Event of the Year. The award is presented by the Tourism Industry Association of Ontario (TIAO) and sponsored by The Globe and Mail. The awards recognize industry successes by acknowledging those who have made significant contributions to Ontario's tourism industry. "This honour is a reflection of the Festival's growth and success, and is only made possible by the incredible dedication of our volunteers, the continued support of our fans and the generosity of our sponsors and partners. It's great to be acknowledged by our industry peers and we couldn't be more excited to receive this recognition," said Dave Miller, the Festival's Executive Director.
Recent additions to the Festival include a ticketed Kick-off Concert and Club Series, resulting in an increase in economic activity by attracting a wider audience and expanding the event to nine days. "We would like to recognize the assistance from the Celebrate Ontario program, the Ontario Music Fund and the encouragement received from the City of Burlington in achieving our growth goals," stated Miller. "The real reward is in seeing the results of our collective effort and working with such a remarkable group of people. Our culture is one of shared admiration and respect, we all push each other to go the extra mile," adds Festival President, Peter Martin.
Sound of Music has exploded in size and popularity since it's modest beginnings in 1980. It was originally created as a salute to the City's renowned Burlington Teen Tour Band. Within a few years, the "Sound of Music Festival" grew to a free live music event over Father's Day Weekend. In 1994, the City of Burlington handed over the popular Festival to a core group of loyal volunteers and in 1997, a new separate not-for-profit entity was formally established. Today, music takes over Burlington's Downtown and Waterfront for nine days straight. Sound of Music Festival showcases an eclectic combination of new and emerging artists, fan favourites and some of today's most popular performers, all in an outstanding lakeside location. Planning hours are estimated at 26,000 and the event generates 11.7 million in economic activity.
The TIAO is recognized as the umbrella government advocacy organization serving Ontario's diverse tourism industry. Collectively representing over 163,000 businesses and 362,000 employees across the province, TIAO provides a strong, unified voice for the sector, positioning Ontario's tourism industry for growth and prosperity.
June 10-18, 2017 will mark Sound of Music Festival's 38th year. Every year in June, Burlington comes alive with the largest annual music event of the year. Well over 200,000 people come to enjoy concerts spanning all genres. Through the generosity and support of sponsors and the dedication of volunteers, the event continues to be free on Father’s Day Weekend for music lovers of all ages. For more information, visit soundofmusic.ca.
- 30 -
Presenting Festival Sponsor Tim Hortons
Feature Sponsors Burlington Hyundai, CHCH, Cogeco, Burlington Downtown Business Association, Jack Daniel's, Investors Group Burlington, Mill Street Brewery, Nutella, Ontario Lottery and Gaming Corporation, Stingray, TD Bank Group, Terrapure Environmental
Sound of Music Festival Contacts
Dave Miller, Executive Director - Phone 905.719.6641 or Email firstname.lastname@example.org
Peter Martin, President - Email email@example.com
Amanda Lockington, Chair of Communications - Email firstname.lastname@example.org
Back To Press Releases